Dragon Rouge Design Award
They say opposites attract and we’d like you to think about how this theory can inspire the creation of an innovated new product, service or experiance.
The Brief
Mash Up, Liven Up
This brief asks me to design / create a collabaration between two different brands. Solving a growing social issue together. Creating a new and unseen collabaration bringing attention to my chosen cause.
Spotify
To Unlock the potential of human creativity by creating a platform for million of creative artists. Spotify is a Swedish advertisement streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is the world’s largest music streaming service provider, with over 381 million monthly active users.
Durex
To prove to consumers that it is more than just a condom brand, as it looks to focus on the emotional as well as the physical aspects of sex.
Durex is a brand of condoms and personal lubricants owned by Reckitt Benckiser. It was initially developed in London under the purview of the London Rubber Company and British Latex Products Ltd, where it was manufactured between 1932 and 1994.
Durex hasn’t done many collabations in the last 106 years this is why I think it would be great and we reach millions with its and spotifys users combined.
Being more than a condom brand and tarckling overpopulation and safe sex stigma with a creative spin. Exciting the practise of safe sex slowing the global overpopulation issues, provided through the collaboration of Durex X Spotify.
Durex X Spotify, I want to use as a collaboration for fighting the social issue of over population and practising safe sex. Using spotify to reach the young population with fun sex playlists to let them explore sexually but safely with a condom sponsoring a sex playlist.
Social Issue
Over Population and Safe Sex
A Social Issue is a problem that affects many people within a society. It is a group of common problems in present-day society and ones that many people strive to slove. It is often the consequenses of factors extending beyond an indivisuals control.
Colour Symobolism
Red - excited, energy, passion, love, desire and power
Yellow - joy,happiness, hope, idealism and optisim
Blue - peace, harmony, tranquallity
Orange - energy, enthusiasm, warmth, vibrant
Scanable condoms each with thier own playlists to liven up the users sex lives and also create awarness that safe sex is fun while also slowing the accelerating overpopulation issue.
